A recent investment by Permira Growth Opportunities II marks a notable partnership in the fashion industry.
- Permira, advised by a global firm, purchased a significant stake in K-Way, enhancing its influence over this French premium outerwear brand.
- This strategic move is set to bolster K-Way’s presence in France and Italy, with aims towards international expansion.
- The investment focuses on extending the product range and expanding the store portfolio of K-Way.
- Permira has a history of acquiring iconic brands, adding K-Way to its esteemed portfolio alongside Dr Martens and Golden Goose.
Permira Growth Opportunities II, guided by the global investment entity Permira, has made a significant acquisition of a minority stake in the French premium outerwear company, K-Way. This recent investment was acquired from the Italian clothing conglomerate, BasicNet. The specific financial terms of the transaction have not been disclosed.
Sébastien Floch, the principal and head of France for Permira, stated, “We have followed the business for a number of years and have found that K-Way is a brand with real scarcity value, which encompasses everything the Permira Consumer team loves to back: an iconic brand and product, strong heritage and DNA, universal customer appeal, and distinctive positioning.” His remarks underscore Permira’s long-term admiration and commitment to K-Way’s unique market position.
The aims of the newly established partnership include strengthening K-Way’s brand authority in its core markets of France and Italy, as well as initiating a broader international growth strategy. These efforts are intended to further extend the company’s product range and store footprint, aligning with its ambitious global expansion goals.
Permira’s acquisition history includes the purchase of Dr Martens from the Griggs family in January 2014 for £300 million, demonstrating its strategic interest in fashion brands with strong heritage and broad customer bases. Additionally, the firm owns Golden Goose, an Italian luxury sneaker brand acquired for €1.28 billion in 2020. These acquisitions illustrate Permira’s ongoing commitment to enhancing its investment portfolio with distinguished and influential brands.
Permira’s strategic investment in K-Way epitomizes its focus on nurturing iconic brands with unique market positioning and growth potential.
