Lyca Radio’s dynamic expansion into Greater Manchester has led to its recognition as Radio Station of the Year at the 2024 Asian Media Awards.
- The station’s growth was marked by the acquisition and rebranding of Asian Sound Radio in December 2023.
- Lyca Radio Network further broadened its reach by launching a digital variant in Leicestershire.
- The 2024 accolade is Lyca Radio’s second win, highlighting its prominence in the Asian broadcasting sector.
- Lyca Radio achieved top nominations in multiple award categories, underscoring its broadcasting excellence.
Lyca Radio’s strategic expansion into Greater Manchester was a key factor in its recent accolade as Radio Station of the Year at the 2024 Asian Media Awards. The station’s acquisition of frequencies from Asian Sound Radio in December 2023 set the stage for this distinguished honor, illustrating a commitment to broadening its audience and influence.
In addition to its Greater Manchester initiative, Lyca Radio extended its reach by introducing a digital version in Leicestershire earlier this month. This move not only amplifies the station’s presence but also caters to a growing demand for digital access in the region.
Securing the Station of the Year title is not new for Lyca Radio, as this marks their second success after a previous win in 2022. The recognition highlights the station’s stature and its ongoing impact on the Asian broadcasting landscape in the UK. Lyca Radio triumphed over several well-known UK Asian broadcasters to claim this prestigious award.
The station’s nominations in significant award categories like Best Radio Show and Radio Presenter of the Year further emphasize its excellence in programming and talent management. These achievements serve as milestones that reflect Lyca Radio’s dedication to quality broadcasting.
Raj Baddhan, CEO of Lyca Radio Network, commended the team’s dedication, attributing the award to their ‘incredible work over the past year and beyond.’ He also acknowledged the support of their listeners, well-wishers, and commercial partners, which has been instrumental in their success.
The Asian Media Awards, now in their 11th iteration, continue to honor significant contributions within the Asian media and arts sectors, affirming the role of entities like Lyca Radio in enhancing cultural representation.
Lyca Radio’s accomplishments signify its leadership in the Asian broadcasting sector, bolstered by strategic expansion and industry recognition.
