Ocado, in partnership with the UK Refill Coalition, is extending its Reuse range to include laundry essentials, aiming to reduce single-use plastic in everyday products.
- As of October 28, customers can purchase reusable packaging for laundry detergent and fabric conditioner from Ocado, reflecting a commitment to sustainable shopping.
- The initiative follows the successful introduction of reusable pasta and rice packaging, which won high customer satisfaction ratings and significant sales shares.
- Consumer research indicates a strong public demand for reducing single-use plastic, with many advocating for refillable options in grocery shopping.
- Approximately 73% of surveyed consumers support increased availability of refillable options, underlining the importance of such sustainability measures.
Ocado, in collaboration with the UK Refill Coalition, is taking a significant step toward sustainability by expanding its Reuse range to include laundry essentials. This initiative is designed to combat the pervasive issue of single-use plastic, offering consumers a more eco-friendly option for their everyday shopping needs. Starting from October 28, shoppers can purchase Ocado’s Reuse Non-Bio Liquid Detergent and Reuse Clear Skies Fabric Conditioner, both available in substantial 2.7-liter quantities, underscoring a commitment to reducing packaging waste.
This expansion comes on the heels of earlier successes in the Reuse range, which included pasta and rice packaged in reusable containers, launched in August. The reception from customers was overwhelmingly positive, reflected in nearly perfect online reviews and a growing sales share compared to single-use alternatives. Such customer feedback highlights the potential market demand for products that prioritize environmental considerations.
Research conducted by Ocado Retail and Savanta provides compelling evidence of the public’s increasing awareness and concern over plastic waste. Over 2,000 customers participated, with a striking 72% expressing worries about waste from single-use packaging. This sentiment is driving a significant shift toward retailers providing refillable solutions, especially for staple pantry items.
Consumers express strong support for refillable grocery options, with 73% agreeing on the necessity for supermarkets to offer such alternatives. Specifically, essential items like laundry detergent and fabric conditioner are seen as prime candidates for refillable packaging. This underscores a broader consumer movement toward sustainability, pressuring retailers to adapt and innovate in their packaging solutions.
Ocado’s extension of the Reuse range to include laundry essentials marks a significant stride in addressing consumer demand for sustainable packaging.
