This holiday season, Asda introduces two new flavors to its Christmas sandwich range, offering festive twists for adventurous taste buds.
- The new ‘Let It Spice Festive Curry Wrap’ combines chicken breast with winter-spiced slaw, cranberry chutney, and a sweet and mildly spiced curry sauce.
- The ‘Christmas Club Sandwich’ features a hearty mix of chicken breast, cranberry chutney, beechwood smoked bacon, pork, sage and onion stuffing, and chicken stock paste.
- Returning favorites include the Boxing Day Sandwich now with chicken, Hog Roast Sandwich, Festive Duo Wrap, and more, all available as part of a meal deal.
- Asda joins other retailers like Tesco, Aldi, and Co-op in unveiling festive offerings, bringing a taste of holiday cheer early.
Asda is gearing up for the festive season with an exciting new lineup of Christmas sandwiches and wraps, set to delight customers in 2024. Among the eight-item range, the standout is the unique ‘Let It Spice Festive Curry Wrap’. This distinctive wrap offers a festive twist on a traditional favorite, featuring chicken breast paired with winter-spiced slaw, a zesty cranberry chutney, and a sweet yet mildly spiced curry sauce. Asda’s product manager Kathryn Saveall emphasized the innovative approach: “The curry wrap is all about tapping into the typical trend of creating a curry with Christmas leftovers, so if you’re fed up with the traditional roast turkey and trimmings, then the new curry wrap is for you.”
Also debuting is the ‘Christmas Club Sandwich’, crafted for those who relish a hearty, savory experience. This sandwich includes a bountiful mix of chicken breast, cranberry chutney, beechwood smoked bacon, pork, sage and onion stuffing, and a rich chicken stock paste, offering a unique take on the classic Chicken & Bacon Club.
In addition to these new offerings, Asda is bringing back some beloved classics with a twist. The Boxing Day Sandwich, now incorporating chicken instead of turkey, makes a return, echoing its previous iterations while keeping things fresh. Other favorites such as the Hog Roast Sandwich, Festive Duo Wrap, Prawn Cocktail Sandwich, Festive Feast Sandwich, and the veggie Brie & Cranberry Festive Sandwich are also available. These items, priced starting at £2.50, can be purchased in stores and online, and are part of a tempting three-for-two meal deal.
Furthermore, Asda’s festive offerings include single mince pies, which are available for £1.25 and complement the meal deal, providing a sweet end to the holiday meal. This initiative comes as competitors like Tesco, Aldi, and Co-op have also introduced their festive lines, allowing consumers to enjoy a diverse range of seasonal options before the holidays officially arrive.
Asda’s 2024 Christmas sandwich range creatively combines traditional and new flavors, enhancing the festive culinary experience.
