Me & Em has opened its first official flagship store in London’s Marylebone Village, marking a significant milestone for the luxury womenswear brand.
- Spanning 3,826 sq ft, the store is a blend of traditional and modern British design elements created by designers Tina Vaia and Ed Milton.
- The new Marylebone flagship is Me & Em’s largest store in the UK, showcasing key looks and brand inspirations through contrasting materials and textures.
- Founder Clare Hornby emphasizes that the store aims to engage and educate customers with its unique outfit-building principle.
- This flagship opening marks Me & Em’s 12th shop globally, enhancing its omni-channel customer experience.
The luxury womenswear brand Me & Em has made a notable expansion by inaugurating its first official flagship shop in London’s bustling Marylebone Village. This newly opened store, located at 4-5 Marylebone High Street, spans an impressive 3,826 square feet, making it the largest of Me & Em’s eight UK locations.
Designed by the creative talents of British designers Tina Vaia and Ed Milton, the store incorporates both traditional and modern British aesthetics. It features custom-made tiled floors inspired by iconic British pubs, alongside diverse furniture that reflect the brand’s multifaceted inspirations.
The store serves as a pivotal platform for exhibiting key looks from Me & Em, with a unique wooden rail crafted from fallen trees sourced from in and around London, highlighting their commitment to environmental considerations and innovative design.
Clare Hornby, the founder and chief executive of Me & Em, articulates the strategic importance of this physical location, viewing it as an essential touchpoint within the brand’s omni-channel strategy. “Our stores are such an important part of our omni-channel customer experience,” Hornby explained, outlining the company’s vision of the store as a tool for customer engagement and education.
A fundamental aspect of the in-store experience is the principle of outfit building, a core component of Me & Em’s brand philosophy. Bespoke rails and merchandising tactics are designed to assist customers in visualizing outfit combinations, enhancing their shopping experience with educational elements about styling and layering.
The opening of Me & Em’s flagship store in Marylebone Village underscores its commitment to enhancing customer education and engagement through innovative design and strategic space utilization.
