The John Lewis Partnership has launched an innovative platform aimed at transforming brand interactions with customers.
- Developed with Dunnhumby, this tool leverages AI to enhance data analytics for Waitrose and John Lewis.
- After a successful pilot, the platform promises improved shopping experiences and sales growth for brands.
- The platform offers predefined insights, answering key questions about brand performance and consumer behavior.
- Over 50 leading brands are already benefiting from these enhanced insights since the pilot.
The John Lewis Partnership has introduced a cutting-edge platform designed in collaboration with Dunnhumby, a global leader in customer science data. This platform aims to revolutionize how brands, including Waitrose and John Lewis, connect with their customers by utilizing enhanced data analytics.
Following a pilot program earlier this year, the platform has been reported to deliver more personalized shopping experiences while boosting sales for partner brands. By tapping into Dunnhumby’s expertise in artificial intelligence, this platform offers actionable insights into both individual brand performance and broader category trends.
Through the platform, brands can deeply engage with customer behavior, understanding shopping patterns and habits more proficiently. The tool provides 27 predefined insights reports that address crucial questions like ‘who buys my brand and category?’ or ‘how are customers switching brands over time?’. This level of analysis allows brands to place the customer at the core of strategic decision-making.
The platform’s impact is evident as over 50 prominent grocery, home, and fashion brands in the UK, such as Coty, Charlie Bigham’s, and Red Bull, have started accessing these insights. Catherine Hall, category insights manager at Charlie Bigham’s, remarked on the intuitive and user-friendly nature of the platform, noting the seamless experience and high potential achieved with Dunnhumby’s support.
Tom Langley, head of retail media and insights at John Lewis Partnership, highlighted the significant feedback from brands already seeing measurable outcomes. The partnership with Dunnhumby has notably enhanced the insights offered to brands, improving their relevance to consumer interests.
This new platform marks a significant step forward in aligning brand offerings with consumer preferences through data-driven insights.
