Sainsbury’s launches its 2024 Christmas campaign, featuring the BFG, across multiple platforms.
- The advertisement opens with a scene depicting the BFG chopping a snozzcumber vegetable.
- The BFG is joined by Sainsbury’s staff, depicted by a real store employee named Sophie.
- They embark on a journey to source quality ingredients like salmon and Brussels sprouts.
- The advert ends with a festive dining scene and a message from Stephen Fry.
Sainsbury’s has introduced its 2024 Christmas advertisement, featuring the beloved character from Roald Dahl’s stories, the BFG. The advert is presented on the grocer’s social media and website platforms as well as broadcast on major TV networks such as ITV and Channel 4. This marketing initiative aims to engage audiences from the onset of the festive season.
Opening with a distinctive scene, the BFG is seen chopping the notably odd ‘snozzcumber’ vegetable. He questions Sainsbury’s about enhancing the Christmas experience, asking, “Hey Sainsbury’s, how can we make this Christmas a bit more… phizz-whizzing?” This introduction captures the imagination and sets the tone for the whimsical journey that follows.
In the company of the BFG, Sainsbury’s real-life employee, Sophie, offers her assistance in the supermarket parking lot. Together, they embark on an adventure to procure a selection of premium food items. Their journey highlights the sourcing of fresh produce from the store’s suppliers, which includes items such as salmon, Brussels sprouts, and Stilton cheese. The narrative underscores Sainsbury’s dedication to quality and variety in its offerings.
The advertisement transitions to a dining table scene abundant with Sainsbury’s signature dishes. Featured dishes include a roasted Carrot Galette, Smoked Salmon and Maple Terrine, and a Golden Forest dessert, exemplifying the store’s ‘Taste the Difference’ line. The scene concludes with the BFG and Sophie exchanging festive greetings.
The advertisement wraps up with a familiar voice, Stephen Fry, inviting viewers to relish Sainsbury’s expertise, stating, “Want to go big this Christmas? Ask Sainsbury’s. Good Food for all of us.” This closing message aligns with the store’s commitment to offering enjoyable and memorable holiday experiences through its diverse food range.
Sainsbury’s 2024 Christmas advert combines nostalgia and festive cheer, embodying the spirit of the season.
