Morrisons unveils its 2024 Christmas advertisement, featuring the return of its beloved singing oven gloves, continuing the festive tradition.
- The advertisement debuts on ITV during Coronation Street, directed by Michael Gracey, known for ‘The Greatest Showman.’
- A choir of 26 Morrisons colleagues recorded ‘Give a Little Love’ at Abbey Road Studios, adding a musical touch.
- The ad highlights Morrisons’ ‘The Best’ festive range with British turkeys, whole salmon, and delightful desserts.
- Media campaign spans TV, digital, and social platforms, aiming to engage audiences with playful content featuring the oven gloves.
Morrisons has released its 2024 Christmas advertisement, revitalizing last year’s adored singing oven gloves for a renewed festive performance. This advertisement, crafted by the creative agency Leo Burnett, is set to make its TV debut on November 4th during ITV’s Coronation Street, marking the official start of the holiday season promotions.
The commercial is directed by Michael Gracey, celebrated for his work on ‘The Greatest Showman.’ It features a joyful rendition of ‘Give a Little Love’ from Bugsy Malone, performed by a choir of 26 Morrisons employees at the iconic Abbey Road Studios. The oven gloves, now animated with distinct voices, lend their vocal talents to support those preparing Christmas feasts, adding a playful charm and theatrical flair to the ad.
Throughout its 60-second runtime, the advertisement showcases a variety of festive kitchens where animated gloves offer moral support to holiday hosts. Highlighting Morrisons’ ‘The Best’ festive range, the ad prominently features items such as British turkeys, whole salmon, and an assortment of party foods and desserts, aiming to inspire hosts to create a spectacular culinary display for the season.
According to Alex Rogerson, Morrisons’ Group Customer and Marketing Officer, the goal is to ensure that every host can deliver an impressive Christmas celebration. Rogerson emphasizes that with top-quality festive options and a little help from the expertise of Morrisons’ team, including the charismatic oven gloves, customers can expect to dazzle with great value food that is as appealing visually as it is taste-wise.
The advertisement is part of a broader media activation strategy that extends beyond television to include digital display, social media, cinema, and outdoor advertising. This multi-platform approach seeks to captivate audiences with entertaining content, including unboxing videos and short films that feature the oven gloves suggesting various festive dishes.
Morrisons’ Christmas campaign effectively blends nostalgia with modern marketing strategies to engage consumers this holiday season.
