M&S Food launches its 2024 Christmas ad campaign featuring Dawn French.
- French reprises her role as the festive fairy, adding magic to Christmas.
- The campaign follows French dealing with holiday preparations in a creative series.
- Katherine Jenkins will appear in a special cameo for the final ad.
- This series aims to showcase the finest offerings from M&S Food, capturing the festive spirit.
M&S Food has kicked off its 2024 Christmas advertising campaign with a familiar face, as Dawn French returns to portray the beloved festive fairy. Known for her witty and engaging screen presence, French not only lends her voice but also stars as herself in the six-part series, bringing an enjoyable blend of humor and charm to the ads.
In the initial advertisement, which aired on November 4, viewers see French overwhelmed with the myriad of tasks she must complete before the holiday season. Her character humorously laments the workload as she collapses onto a sofa, expressing the universal holiday sentiment of having too much to do and too little time to do it.
The narrative takes a whimsical turn as the festive fairy, residing in a box of decorations, comes to life. With a flourish of her wand, the fairy transforms the room. The once cluttered space filled with wrapping paper morphs into a wonderland complete with M&S Food’s culinary delights. This magical intervention not only highlights French’s humorous struggles but also emphasizes the festive theme that M&S aims to promote.
Each segment of the series promises to be visually delightful, with the retailer highlighting the best of M&S Food for the season. The final installment, scheduled for December 17, is set to feature a special appearance by classical singer Katherine Jenkins, adding an elegant touch to the celebratory narrative. Jenkins’ involvement is anticipated to enhance the ad’s appeal, bringing in an element of musical festivity.
Marketing director Sharry Cramond articulated the campaign’s objective as a continuation of last year’s success, which saw the fairy character bring a unique charm to their advertising endeavors. Cramond expressed excitement about pushing creative boundaries further this year by incorporating both the Fairy character and Dawn French herself into the fun-filled series, hoping to inspire and entertain audiences.
The 2024 M&S Christmas ad series is set to enchant audiences with its magical narratives and star-studded appearances.
