Sainsbury’s has introduced a new collection of 10 ready meals under its Taste the Difference label, catering to those seeking quick yet quality meals.
- Priced at £5 each, the range includes diverse dishes such as Smoky Aubergine Tikka Masala and Harissa & Pomegranate Lamb.
- The meals are designed to offer modern cuisines with high-quality ingredients, presented in new packaging.
- Sainsbury’s reported a significant rise in demand for ready meals, with searches for ‘healthy’ options up by 55%.
- The retailer continues its commitment to value with its Aldi Price Match initiative extended to convenience stores.
Sainsbury’s has recently launched an array of 10 new ready meals as part of its Taste the Difference label, each priced at a competitive £5. This expansion emphasizes the supermarket’s dedication to providing high-quality, convenient dining options for customers with diverse tastes. The new selections feature innovative dishes like Smoky Aubergine Tikka Masala, Mexican Style Chimichurri Chicken, and Gochujang Roasted Cauliflower, appealing to customers looking for modern, flavorful meals.
Claire Hughes, Sainsbury’s director of product and innovation, highlighted the focus on quality ingredients and contemporary cuisines that characterize the new range. “Within our new range of Taste the Difference ready meals, we’ve incorporated the high-quality ingredients you would expect, whilst introducing more modern cuisines such as Smoky Aubergine Tikka Masala and Harissa & Pomegranate Lamb,” she stated. This approach reflects Sainsbury’s strategy to meet the evolving tastes of its clientele.
These single-serve meals are crafted to provide satisfying options that are not only delicious but also convenient for those with busy schedules. As the colder months approach, there is an increasing demand for warm, wholesome meals. Notably, Sainsbury’s observed a 17% increase in searches for ‘ready meals’ and a notable 55% rise in ‘healthy ready meals,’ indicating a growing customer interest in quick yet nutritious options.
In line with these developments, Sainsbury’s has also extended its Aldi Price Match scheme to include convenience stores. This initiative is part of their £1 billion investment over four years in enhancing affordability across their product range. The focus within Sainsbury’s Local stores will be on essential items frequently purchased by households, ranging from basics like bread and milk to more substantial items like chicken and steak.
Sainsbury’s continues to innovate, offering a diverse and high-quality ready meal selection while reinforcing its commitment to value through strategic pricing initiatives.
