Go Outdoors has unveiled their latest innovation in sports retail with the launch of a new running department, Kudos Run. This strategic move enhances their commitment to the athletic community.
- The Kudos Run offers a comprehensive range of premium products including footwear, apparel, wearable technology, and nutrition options.
- This new department will be accessible both in-store and online, extending across six key flagship locations.
- Advanced technology such as Volumental foot scanners will be available in selected stores for detailed gait analysis.
- CEO Lee Bagnall emphasizes their dedication to supporting runners with top-notch products and expertise.
Go Outdoors is making significant strides in enhancing its sports retail offerings by introducing a new running department, named Kudos Run. This development is designed to cater to the growing interest in running, providing athletes with an array of premium products including footwear, clothing, wearable technology, and nutrition from leading brands such as Adidas, Asics, Garmin, Merrell, New Balance, and Salomon.
The Kudos Run department is not only available on the company’s website but will also be rolled out in six prominent flagship stores. These include the newly opened York store, as well as locations in Swindon, Coventry, Stoke, Derby, and Stockton. This dual approach ensures that both online and local shoppers have access to the latest running gear and support.
A notable feature of the new running department is the introduction of advanced foot scanning technology. Volumental foot scanners, available in selected stores, offer runners an in-depth gait analysis and detailed assessments of their feet. This innovation aims to tailor footwear recommendations, enhancing performance, and minimizing the risk of injury.
Lee Bagnall, the chief executive of Go Outdoors, highlights the company’s commitment to supporting runners by offering the best products and expert guidance. The emphasis on extending brand partnerships and integrating state-of-the-art technology signifies Go Outdoors’ ambition to be a leading destination for runners nationwide. According to Bagnall, “With the popularity of running showing no signs of slowing down, we’re proud to offer a dedicated space that truly supports runners.” Kudos Run is designed to serve everyone from novices to seasoned athletes, ensuring comprehensive solutions to boost their performance.
The launch of Kudos Run exemplifies Go Outdoors’ forward-thinking approach to sports retail, offering a specialized and comprehensive running solution.
