The BBC has announced an opportunity for independent producers to create content for CBeebies and CBBC, opening a significant contract worth £1.8 million annually.
- Expressions of interest are open for producers with a strong presence outside London.
- The project includes the creation of multiple digital links and content pieces.
- Producers are encouraged to maintain the existing program’s tone while introducing mild innovations.
- A decision on the selected producer is expected in February 2025.
The BBC has presented a lucrative chance for independent producers to contribute to its children’s programming. This contract invites producers to develop material for CBeebies and CBBC, valued up to £1.8 million per year over a two-year span. This initiative is designed for producers who have a substantial operational base outside of London, reflecting the BBC’s commitment to diversifying its production sources.
Proposals are being welcomed from those interested in generating a broad array of content. Specifically, the selected production company would be responsible for producing 1,440 one-minute links annually for CBeebies, 420 one-minute links per year for CBBC, and two 14-minute CBeebies House Specials annually. Additionally, 240 minutes of digital content per year across both channels is required, with a potential for producing unique brand extension content.
Continuing with traditional studio production at MediaCity’s dock10, at least for the first year, is a condition of the contract. Producers are expected to incorporate elements of hybrid virtual reality presentations, although the BBC stresses maintaining a familiar tone and recognizable content style for its audiences. The prospect of subtle evolution in programming style is encouraged, though significant overhauls are not sought.
Maintaining the current presenter lineup remains a priority for the BBC as it endeavors to retain audience trust and comfort. The network is particularly interested in proposals that cleverly balance innovation with consistency, ensuring that existing audiences receive content that resonates with their expectations yet also brings in a fresh creative vision.
The selection of the winning proposal is anticipated in early 2025, as the BBC progresses in its strategy to enhance competition and expand its programming landscape. This move is part of a broader initiative encapsulated in their Charter Agreement, aiming to open more programs to external competition and innovation.
The BBC’s latest contract proposal reflects its strategic vision to blend innovative content with enduring audience favorites.
