The Prolific North Marketing Awards 2024 celebrated outstanding achievements in marketing at the iconic Manchester United Football Club.
- The event marked its 12th edition, hosted by actor Tom Wells, bringing together talented marketers from across the North.
- Evoluted won Full Service Agency of the Year, while Be Broadcast was named PR Agency of the Year – Small.
- Performance Marketing Agency of the Year was awarded to Impression, and Campfire took home Best Marketing Technology.
- Significant campaigns like ‘Stop The Bias’ by Tribepad and ‘Raising the Roof on Apprenticeships’ by No Brainer & Checkatrade were recognized.
The 2024 Prolific North Marketing Awards, held at Manchester United Football Club, commemorated the marketing industry’s best with actor Tom Wells leading the proceedings. This much-anticipated event gathered leading marketers from the North, celebrating innovation and creativity in the field.
In its twelfth edition, the awards recognized a myriad of accomplishments. Evoluted secured the title of Full Service Agency of the Year, with Move Marketing receiving high commendation. Among the nominees were Bonded Agency, Edison Media Limited, and Soap Media, reflecting the competitive nature of the category.
Be Broadcast was honored as PR Agency of the Year – Small, standing out among nominees like Catapult PR. The award highlighted Be Broadcast’s impactful public relations strategies that set them apart in a crowded market.
Impression excelled as the Performance Marketing Agency of the Year, with acknowledgment also going to The SEO Works. Nominees in this category, including Leeds-List and Soap Media, demonstrated the high level of proficiency present in performance marketing.
Campfire achieved recognition for Best Marketing Technology, showcasing innovation in leveraging technology for marketing success. Their award-winning technology stood out among competitors such as Linklo in a rapidly evolving tech landscape.
Campaigns like Tribepad’s ‘Stop The Bias,’ honored as Best B2B Marketing Campaign, focused on essential social themes, highlighting bias prevention on platforms such as LinkedIn. No Brainer & Checkatrade’s ‘Raising the Roof on Apprenticeships’ earned Best B2C PR Campaign accolades, demonstrating the power of strategic communication in public relations.
Other notable campaigns included ‘Spike & Planet Sport’ for Best B2C Marketing Campaign and ‘Definition & Benenden Health’ for Best B2B PR Campaign. These campaigns effectively utilized creative strategies to achieve significant outcomes in their respective fields.
The awards also recognized rising talents, with Caitlin Dunbar from One Agency receiving the Prolific Marketing Rising Star Award. Chris Cotterill from Tribepad was named Prolific Marketer of the Year, reflecting his contributions to the industry.
Headline and category sponsors played a crucial role in the event’s success, including Waypoint as the headline sponsor and others like HUB, McCann Worldgroup, and Sky History facilitating various award categories.
The Prolific North Marketing Awards 2024 showcased the region’s marketing prowess and celebrated the industry’s finest.
