Principles, a Leeds-based agency, partners with Philips.
- The agency will focus on shopper strategy for Philips’ major product categories.
- Principles aims to enhance Philips’ brand visibility across various retailers.
- Philips is investing heavily in its brand with Principles as a key partner.
- The collaboration marks a significant growth period for Principles.
Principles, a well-established communications agency based in Leeds, has recently formed a strategic partnership with Philips, a leading name in the electrical industry. This collaboration marks an essential phase for Principles, which has seen unprecedented growth with new clients and high-profile appointments.
The agency has embraced a unique approach known as ‘Shopper forward. Shelf back’ to redefine its focus on elevating everyday brands. With Philips, Principles will drive strategy and communications for key segments including women’s beauty, men’s grooming, and oral care.
The scope of their work aims to create distinctive and engaging campaigns across major retailers such as John Lewis, Boots, and Tesco, ensuring consistency and visibility throughout the customer journey. Liz Bryne, the Client Services Director at Principles, expressed their enthusiasm: ‘The opportunity to work with such a household giant is a real coup for us.’
Jason Johnson, the Shopper Activation Manager at Philips, echoed a positive sentiment, highlighting the mutual ambition between Philips and Principles. He mentioned their shared vision to enhance market presence, especially during crucial trading times.
Overall, this partnership is a pivotal step for both companies, promising to boost Philips’ standing in the market and further reinforce Principles’ reputation as a dynamic agency in brand communications.
The partnership between Principles and Philips is set to drive innovative shopper strategies, enhancing brand engagement.
