Channel 4 partners with Klarna to launch an innovative advertising campaign around ‘Married at First Sight UK’.
- The campaign integrates Klarna’s payment options with memorable moments from the popular show.
- Channel 4’s Content and Creative Solutions team spearheaded the campaign concept.
- Klarna aims to increase brand consideration among online shoppers.
- The campaign is live during ‘Married at First Sight UK’ ad breaks and across E4 and Channel 4 Streaming.
Channel 4 has partnered with Klarna to create an innovative advertising campaign centered around the popular TV show, ‘Married at First Sight UK’. This collaboration aims to seamlessly connect fan-favorite moments from the show with Klarna’s flexible, interest-free payment options, enhancing the brand’s visibility among online shoppers. By integrating these memorable scenes with Klarna’s services, the campaign hopes to drive higher brand consideration and engagement.
Conceptualized by Channel 4’s Content and Creative Solutions team, the campaign is produced by weareseventeen and executed in collaboration with EssenceMediacom. This strategic endeavor uses the ‘Married at First Sight’ magic to effectively land Klarna’s message through contextual relevance, generating excitement and buzz around both the show and the brand during its broadcast across E4 and Channel 4 Streaming platforms.
Amy Jenkins, a customer and commercial leader at Channel 4, highlights the campaign’s impact by stating, ‘Married at First Sight UK continues to attract audiences, being the most streamed show across British commercial broadcaster on-demand platforms for September. Our partnership allows Klarna to connect with significant moments for their audience, using the MAFS magic to deliver a memorable message.’
Celine Menzen, head of European campaigns at Klarna, expresses her enthusiasm for this initiative. ‘Our partnership with Married at First Sight UK is an exciting opportunity to highlight the advantages of Klarna’s Pay Now, Pay in 3, and Pay in 30 options for British shoppers.’ This collaboration aims to expand the reach and awareness of Klarna’s payment solutions, aligning them with popular cultural content.
Neesha Taneja, a partner at EssenceMediacom, further comments on the synergy of this collaboration by stating, ‘It has been brilliant to unite Klarna and MAFS UK, crafting a fun and engaging campaign showcasing the many reasons to choose Klarna at checkout. By tapping into the show’s themes, we have enabled fans to associate Klarna with their retail needs.’
The partnership between Channel 4 and Klarna exemplifies an innovative approach to blending popular culture with brand advertising.
