Betfred has revamped its ‘Nifty 50’ game with a new studio.
- The game features five daily draws with a £5m jackpot each.
- New presenters Joshua Littlehales and Grace Constantinou debut.
- The studio upgrade is part of Betfred’s HQ refurbishment.
- The game is streamed live in shops and on YouTube.
Betfred, a renowned bookmaker, has reintroduced its popular numbers game, ‘Nifty 50,’ accompanied by the launch of a state-of-the-art studio. This development forms part of a significant refurbishment at Betfred’s headquarters in Birchwood, Warrington. The upgraded studio aims to enhance the gaming experience with live draws occurring five times each day, featuring a substantial jackpot of £5 million for each draw.
The relaunch includes the introduction of two fresh faces as presenters, Joshua Littlehales and Grace Constantinou, who bring with them impressive broadcasting experience and expertise. Littlehales, with previous stints at Tameside Radio and LADbible, expressed his admiration for the new facilities, stating that the studio never ceases to amaze him. Constantinou, a media graduate from Salford University, echoed this sentiment, emphasizing the transformation from an initial vision to a fully realized set, describing the completed studio as ‘very impressive.’
Betfred’s CEO, Fred Done, highlighted the core mission of ‘Nifty 50’ to offer substantial winnings from minimal stakes, pointing out that the new studio and live presenters further this goal. He expressed his delight at the enhanced promotional capabilities provided by the upgraded facility.
The revamp of the ‘Nifty 50’ studio was overseen by production designer Paul Sudlow, whose portfolio includes work on significant events like ITV’s Euro 2024 and the Rugby Union World Cup 2023. The set was constructed by Monkey Scene, while screen and lighting installations were managed by Whitelight. These collaborations culminate in a polished and engaging broadcast environment.
The ‘Nifty 50’ draws are accessible through Betfred’s physical locations, their online platform, and the @BetfredLotto YouTube channel, ensuring wide-reaching availability and convenience for enthusiasts and players alike.
Betfred’s ‘Nifty 50’ relaunch underscores its commitment to enhancing customer engagement with innovative designs and live entertainment.
