Mustard Media has achieved a groundbreaking milestone in ticket sales post-COVID.
- Over 4.2 million tickets sold and £229 million in revenue mark their remarkable recovery.
- The agency stands as a leader in global event marketing and promotion.
- Significant growth is noted with ticket sales more than doubling year-over-year.
- The leadership focuses on ambitious targets and strategic innovations for future growth.
Mustard Media, celebrating its ten-year anniversary, marks a significant achievement with the sale of over 4.2 million tickets, generating a staggering £229 million in revenue since the pandemic. This milestone highlights the agency’s exceptional recovery from near collapse during COVID-19.
Renowned for driving ticket sales for major music, hospitality, and sporting events globally, Mustard Media collaborates with industry giants including Live Nation, Superstruct, and festivals such as Reading & Leeds. This partnership underscores their prowess in effectively promoting events and engaging audiences at an international level.
Beginning as a small entity focusing on local club nights, Mustard Media has expanded into a formidable force in the global event marketing arena. This transformation signifies its pioneering approach to event promotion and audience connectivity.
Remarkable growth in ticket revenue is evidenced by their financial performance over the past three years. During 2021-2022, the agency facilitated the sale of 620,000 tickets, accumulating £35 million. This success surged the following year, with 1.6 million tickets sold and £86 million in revenue during 2022-2023.
Despite numerous UK festivals facing cancellations, including over 60 closures this year, Mustard Media’s robust portfolio growth signals optimism for the live events sector. Their clientele features notable names like Camp Bestival, Wireless Festival, and Team GB, reflecting their expansive influence.
Founded by Rob Masterson and Ed Norris in 2013, the agency is guided by a strategic leadership team. Masterson oversees operations, ensuring profitability and innovation. Commercial Director Norris leverages his extensive network to drive sales and marketing initiatives. Recently joined Strategy Director Sian Bennett enhances the brand’s direction with innovative strategies to achieve exemplary client results.
Emphasizing their achievements, Masterson comments, ‘We’re proud of our accomplishments, but we’re not stopping here. With our ambitious targets and new London office, we’re eager for the year ahead.’
Mustard Media’s impressive ticket sales and strategic growth trajectories highlight its influential role in the global event marketing landscape.
