Aston Barclay appoints IDHL for digital marketing services across two brands.
- IDHL to provide paid media, SEO, and creative services aimed at boosting revenue.
- Collaboration focuses on enhancing data strategies for improved customer experience.
- Strategic alignment of digital strategies to drive brand awareness and market share.
- Leveraging data insights to contribute to business growth.
Aston Barclay, a renowned name in used vehicle remarketing, has selected IDHL as its digital performance partner to enhance its marketing strategies across two brands. This move signifies Aston Barclay’s ambition to expand its digital footprint and drive growth. By entrusting IDHL with paid media, SEO, data, and creative services, Aston Barclay aims to optimize its digital presence.
IDHL has taken on a crucial role, working alongside Aston Barclay to elevate both operational and commercial metrics. The appointment includes The Car Buying Group, broadening the scope of this partnership. The focus is on developing data strategies that will enable a seamless and efficient customer experience. These strategies are designed to address key focus areas that are critical for growth.
As a strategic partner, IDHL is committed to aligning Aston Barclay’s digital strategies to bolster brand recognition and capture a larger market share. Sharon Palmer, director at IDHL, expressed enthusiasm about collaborating with Aston Barclay, a business noted for its four decades of remarketing experience. Palmer emphasized the potential to amplify Aston Barclay’s digital presence significantly.
Aston Barclay’s Chief Marketing Officer Sean Russell articulated the company’s goal to be the UK’s most trusted vehicle buying and remarketing brand. To achieve this, the focus is on delivering superior customer experience in all interactions, whether online or physically. This partnership with IDHL underpins their strategy to offer products and personalized services that enhance sales and profitability for buyers and vendors alike.
IDHL’s expertise spans several industries, with a strong focus on luxury and fashion brands, financial services, industrials, and professional services. Their approach to accelerating business growth includes integrated services delivered by specialized teams across the UK.
The partnership between IDHL and Aston Barclay marks a strategic effort to leverage digital solutions for enhanced growth and market presence.
