Waitrose and Lulu Guinness collaborate again for a 2024 Christmas gift range, emphasizing sustainability and style.
- The collection features a tote bag made from recycled materials, echoing past successful collaborations.
- Previous launches saw rapid sales, prompting Waitrose to limit purchases due to high demand.
- New additions include a matching reusable coffee cup and drinks bottle, offering cohesive and eco-conscious options.
- The collaboration aims to merge fashion with functionality, providing appealing gifting choices this holiday season.
Waitrose has again partnered with renowned British fashion designer Lulu Guinness to present a distinctive 2024 Christmas gift collection. This collaboration, their third, highlights sustainability through a range of products available both online and in-store at Waitrose and John Lewis. Among the standout items is the first release, a tote bag crafted from recycled plastic bottles. Priced affordably at £15, the bag features Lulu Guinness’s signature lips and comes with interchangeable woven straps, appealing to eco-conscious consumers looking for style and usability.
Building on the successful launch of a prior tote bag in September 2023, which quickly sold out, Waitrose and Lulu Guinness anticipate similar enthusiasm for this year’s offerings. The initial tote bag had been a massive hit, with 75% of the stock sold within the first day, driven by its affordability and trendy design. The excitement was so high that Waitrose had to impose a purchasing limit, with many customers buying multiple bags in a single transaction.
Further expanding the holiday range, the collaboration will introduce a reusable coffee cup and drinks bottle, priced at £7 and £12 respectively. These items also showcase the Lulu lips design, maintaining a cohesive aesthetic that carries through the collection. This new range emphasizes both style and environmental consciousness, providing customers with sustainable gifting options that are both practical and chic.
Tim Shaw, Waitrose’s non-foods buyer, expressed delight in continuing the partnership with Lulu Guinness, noting that the collection was crafted with an emphasis on both durability and sustainability. This season’s tote also includes a detachable coin purse, adorned with the familiar red lip motif, adding a functional and fashionable touch. Shaw highlighted the collection’s appeal for both self-purchases and gifts, aiming to resonate with a wide audience this Christmas.
Echoing the sentiments of creativity and joy, Lulu Guinness shared her excitement for the latest collaboration. She emphasized the uniqueness of each design while remaining true to her brand’s identity. According to her, the print for this season’s tote, inspired by her iconic lips, creates a cheerful pattern that resembles falling snowflakes, aiming to bring a sense of joy to shoppers this holiday season.
This collaboration is set to create excitement among shoppers for sustainable and stylish holiday gifting.
