Morrisons brings back its delightful singing oven gloves for the 2024 Christmas ad.
- The advertisement debuts during ITV’s popular show Coronation Street.
- Directed by Michael Gracey, the ad showcases festive kitchens across the UK.
- A choir of 26 Morrisons employees provides the soundtrack.
- Morrisons aims to support family chefs with its holiday offerings.
Morrisons has revived its unique singing oven gloves for the 2024 Christmas season, captivating audiences once again. The advertisement is set to premiere during the well-loved ITV show, Coronation Street, reaching many viewers across the nation.
Directed by the esteemed Michael Gracey, known for his work on The Greatest Showman, the ad captures the essence of a festive British Christmas evening. It opens with a Morrisons delivery van arriving on a snowy night, setting a cozy holiday scene. Inside, a solitary oven glove takes center stage, animatedly performing ‘Give a Little Love’ from the musical Bugsy Malone.
As the commercial unfolds, viewers are taken through various kitchens, where the gloves act as whimsical companions to the hosts preparing their festive meals. These gloves serve as a charming metaphor for the camaraderie and support Morrisons aims to provide to all home chefs during the busy holiday season.
Central to the campaign is a heartwarming soundtrack performed by a choir consisting of 26 Morrisons employees, representing a cross-section of the supermarket’s workforce from its stores, manufacturing sites, and support offices. This personal touch underscores the company’s commitment to a festive spirit.
Alex Rogerson, group customer and marketing officer, expresses the brand’s mission succinctly: ‘Morrisons is here to ensure that every host can put on the greatest show at home this Christmas.’ With an array of high-quality, value-for-money products, Morrisons seeks to alleviate the pressures of holiday hosting, allowing customers to shine with delicious, spectacularly presented meals.
Morrisons continues to charm with its festive offerings, ensuring a delightful holiday experience for all.
