Sosandar has joined hands with Next in an exciting homeware venture, marking a significant expansion for the women’s fashion brand.
- The new agreement will see Sosandar’s designs exclusively available on Next’s platform by autumn 2025.
- This collaboration utilizes Next’s established sourcing and quality expertise, ensuring a high standard for the upcoming collection.
- Sosandar aims to increase brand awareness and expand its market reach without financial risk through this licensing deal.
- The collection will feature a wide array of living room essentials such as sofas, chairs, rugs, and lighting.
Sosandar, a women’s fashion brand, is branching into the homeware sector through a strategic licensing agreement with retail giant Next. This move is set to broaden Sosandar’s reach by launching an exclusive homeware range on Next’s website by autumn 2025.
The partnership aims to leverage Next’s renowned sourcing and quality control expertise. Sosandar will contribute its unique design inspiration and customer insights to create a collection that appeals to both new and existing customers.
The homeware line will include a comprehensive suite of living room pieces—sofas, decorative chairs, rugs, and lighting—crafted to meet the tastes of Sosandar’s audience. The collection not only seeks to deepen existing customer relationships but also to tap into new demographics.
Importantly, this deal does not require Sosandar to invest capital, thereby minimizing financial risk while maximizing potential gains.
Co-CEOs Ali Hall and Julie Lavington describe the agreement as a “fantastic opportunity” to expand their brand’s success through third-party partnerships. By pooling resources with Next, they aim to offer an exciting and unique product range that strengthens Sosandar’s market position.
Next has a history of such strategic collaborations, having secured similar agreements with other brands like Clarke & Clarke, French Connection, and Rockett St George earlier this year.
Sosandar’s strategic collaboration with Next represents a forward-thinking move to expand its market footprint through innovative product offerings.
