Celebrity chef Nigella Lawson stars in Greggs’ inaugural Christmas advert, unveiling its festive offerings.
- Lawson showcases a festive home setting with decorations featuring Greggs’ branding.
- A focus on the bakery’s festive bake, described vividly by Lawson, highlights the advert.
- Contrary to rumors, Lawson’s involvement is limited to promoting the Christmas menu, not sausage rolls.
- This move aligns with other brands releasing holiday campaigns as the season approaches.
In a fresh move, Greggs has introduced its first-ever Christmas advertising campaign featuring the well-known culinary figure Nigella Lawson. The advert comes to life as Lawson, known for her culinary expertise, steps into a festive home adorned with Christmas trees decorated with ornaments of Greggs’ brand.
The centerpiece of the advert is the focus on Greggs’ festive bake. Nigella Lawson enthusiastically describes this pastry as a ‘rapturous riot of flavour,’ emphasizing its ‘succulent filling’ and ‘creamy sauce.’ Her description aims to capture the richness of the pastry, inviting audiences to welcome these festive bakes into their holiday traditions.
While reports surfaced alleging a possible discord between Greggs and Lawson due to the latter’s refusal to endorse their sausage rolls widely, these claims have been dispelled. Greggs clarified that Lawson’s role is to highlight the Christmas menu offerings exclusively, including a selection of vegan festive bakes, with no plans for sausage roll endorsements.
As December draws near, numerous holiday adverts have been launched by various brands, each aiming to capture the festive spirit. Among them, Aldi reintroduces ‘Kevin the Carrot,’ and Morrisons delivers a musical element with its singing oven gloves.
This strategic collaboration marks a festive first for Greggs, aligning with the holiday excitement.
