Fenwick’s Newcastle store reveals innovative Christmas windows inspired by ‘The Twelve Days of Christmas.’
- The display features a partridge named Foggy on a journey to find Santa and help a pear tree flourish.
- Creative head Paul Baptiste emphasizes a mix of tradition and surprise in this year’s exhibits.
- British illustrator Chris Riddell and Propability bring this unique vision to life.
- The windows are set to the music of ‘The Twelve Days of Christmas’ by Tyneside band ‘The Unthanks’.
Fenwick’s flagship store in Newcastle has unveiled its eagerly awaited Christmas windows for 2024, offering an inventive twist on the classic carol, ‘The Twelve Days of Christmas.’ This year, the display narrates the story of Foggy, a partridge on a quest to find Santa Claus and aid his pear tree to grow, adding a fresh layer of narrative to this well-loved tale.
Paul Baptiste, the head of creative at Fenwick, explained that this year’s presentation is designed to weave timeless holiday traditions with unexpected elements. The aim is to deliver a familiar yet fresh perspective on a Christmas classic.
The visual spectacle is imagined by notable British author and illustrator Chris Riddell, whose whimsical style aligns perfectly with the festive theme. The production was executed by Propability, a family-owned design company from the UK known for their craftsmanship. This collaboration highlights the blend of artistry and meticulous production, creating a display that captivates viewers.
Accompanying this visual treat is a specially arranged rendition of ‘The Twelve Days of Christmas’ performed by local Tyneside band ‘The Unthanks,’ in partnership with The Glasshouse International Centre for Music. The music provides an auditory backdrop that enhances the storytelling experience.
Mia Fenwick, the chief marketing officer, expressed hope that the public can either visit in person or experience the window displays online. She highlights the role of storytelling, emphasizing how these displays are designed to engage the audience and spark joy during the festive season.
Fenwick’s innovative approach to a Christmas classic combines tradition with modern creativity, offering a truly enchanting experience.
