John Lewis has partnered with Dunnhumby to launch an improved insights platform to enhance brand connections with shoppers.
- The platform utilizes AI and business intelligence to deliver detailed insights into brand performance.
- A successful pilot earlier this year has shown the platform enhances the shopping experience and boosts brand sales.
- Over 50 leading grocery, home, and fashion brands have started using these insights.
- John Lewis anticipates a wider rollout based on positive feedback and tangible results from initial users.
John Lewis, in collaboration with Dunnhumby, has introduced a new insights platform aimed at refining the way brands engage with shoppers. This platform incorporates AI and business intelligence to provide granular insights into the performance of brands and their broader category impact, according to the department store chain.
The platform was piloted earlier this year, and its success has been evident in its ability to create a more personalized and rewarding shopping experience for customers. It is reported that this has also driven an increase in sales for the brands involved.
More than 50 prominent UK brands, including Red Bull, Gail’s, and KP Snacks, are now utilizing the customer insights provided by this platform. These brands span various sectors, such as grocery, home, and fashion, reflecting the platform’s broad applicability.
John Lewis previously unveiled several new retail media strategies in July, designed to connect brands and shoppers more effectively through their website. The partnership with Dunnhumby represents a significant enhancement of these strategies.
Tom Langley, Head of Retail Media at John Lewis Partnership, emphasized the improvement in customer experience brought about by these insights. ‘Our work with Dunnhumby has supercharged the insights we can offer to our partner brands. As a result, we’re improving the customer experience, and making sure people see offers that are relevant and interesting to them,’ he stated.
Positive feedback from brands confirms the platform’s effectiveness, with users seeing noticeable improvements in their marketing efforts. The promising results have encouraged John Lewis to expand the platform’s availability further.
The John Lewis and Dunnhumby partnership marks a notable advancement in retail insights, promising continued benefits for both brands and consumers.
