Freemans’ latest Christmas ad features singer Sophie Ellis-Bextor, embracing the festive spirit.
- The campaign showcases a 30-second clip where Ellis-Bextor brings joy by delivering gifts in a snowy scene.
- This festive ad is backed by Ellis-Bextor’s track ‘Freedom of the Night.’
- The ad is now live on social media and will air on television from today.
- Freemans aims to inspire early Christmas shopping to spread costs and ease holiday stress.
Freemans has launched its 2024 Christmas advertisement with the popular singer Sophie Ellis-Bextor taking the spotlight. The festive campaign is set in a picturesque snow-covered street, where Ellis-Bextor, accompanied by a style squad in contemporary seasonal fashion from Freemans, delivers presents to families. This visually appealing 30-second commercial is designed to capture the essence of joy and giving during the holiday season.
The advertisement, which features Ellis-Bextor’s song ‘Freedom of the Night,’ is strategically released across social channels. It aims to create a festive buzz ahead of the Christmas shopping rush. Starting today, the commercial will also feature on television, reaching a broader audience and solidifying the holiday spirit.
Richard Cristofoli, Freemans’ chief customer officer, highlights the importance of early Christmas shopping. He notes, ‘Tis the season to start Christmas shopping. The two-month Christmas countdown is on and most consumers are starting early to spread the cost of the festive season.’ By promoting early shopping, Freemans is positioning itself as a go-to destination for gifts, ensuring customers find the right gifts at fair prices without last-minute pressure.
Cristofoli also emphasizes the role of Freemans’ Style Squad, aimed at assisting customers in selecting the ideal gifts while managing their holiday budgets effectively. As he puts it, ‘Everyone is extra busy at Christmas, so our new ad shows shopping early can take the pressure off – and you can get the perfect presents delivered straight to your door from Freemans.’ The campaign underscores the convenience of online shopping with Freemans, though it humorously reminds that Sophie Ellis-Bextor won’t be your delivery person.
Freemans’ Christmas campaign combines festive charm with pragmatic advice, urging early shopping to maximize holiday enjoyment.
