John Lewis has teamed up with Made.com to open its first London showroom.
- The partnership will begin with a showroom at John Lewis’ Oxford Street store.
- Made.com is owned by Next, a high street competitor of John Lewis.
- The collaboration is part of John Lewis’ recent investment in its Oxford Street location.
- Future plans include expanding Made.com concessions across more John Lewis stores.
John Lewis has entered into an exclusive partnership with Made.com, a well-known sofa specialist, to establish the brand’s premier showroom in London. The strategic collaboration involves Next, the owner of Made.com and a competitor in high-street retail, as they bring their offerings into John Lewis’ flagship Oxford Street store.
Following the initial showroom opening, Made.com looks to expand its presence on John Lewis’ website, with additional concessions planned for other store locations. This move signals an increased commitment to offering diverse home furnishing options to customers by blending digital and physical retail experiences.
Peter Ruis, the Executive Director at John Lewis, remarked on the renewed vibrancy within their stores, emphasizing significant investments aimed at enhancing quality, service, and pricing. This initiative forms part of a broader strategy to reinvigorate customer experience and satisfaction.
The Oxford Street store has recently undergone substantial upgrades amounting to £6.5 million, underscoring John Lewis’ determination to remain an attractive shopping destination. The introduction of Made.com is just one of several partnerships with other furnishing brands like West Elm, set to launch soon, reflecting a forward-thinking approach to retail.
Through these efforts, John Lewis positions itself as an innovator in retail by aligning with brands that can enrich their existing offerings and entice more visitors to their stores.
John Lewis’ collaboration with Made.com reflects a strategic focus on revitalizing its retail presence through innovative partnerships.
