Haribo is opening a new store in Bluewater Shopping Centre, marking a first for their non-outlet ventures.
- This store will be their 11th location in the UK, expanding the brand’s retail footprint.
- Haribo’s new Bluewater location will provide an engaging shopping experience, aiming to evoke a sense of childlike joy.
- The decision follows successful marketing activities, including the UK’s largest ball pit event.
- Store representatives express excitement about this new venture, anticipating a positive reception from shoppers.
Haribo, a well-known name in the confectionery world, is set to open its first UK store outside of an outlet setting at Kent’s Bluewater Shopping Centre. This move underscores Haribo’s commitment to expanding its presence and offering unique consumer experiences.
The Bluewater location will be Haribo’s 11th store in the UK and is anticipated to open in early 2025. The company believes that shoppers will be delighted to tap into a sense of nostalgia and fun as they explore the store, which is designed to ignite the imagination.
This initiative follows the success of Haribo’s ‘Hide N Seekers’ activation, where they created the UK’s largest ball pit stocked with various treats. Such creative marketing efforts have evidently paved the way for further retail innovations.
Rebecca Fox, Haribo’s UK head of retail, expressed her enthusiasm about bringing ‘more childlike happiness to Kent’. She highlighted the significance of this venture not only as a new step outside of outlet settings but also as a testament to the company’s ongoing investment in their retail offerings across the UK.
James Waugh, the director of Bluewater Centre, mentioned that the addition of Haribo would enrich the Bluewater shopping experience, providing something unique and enjoyable for visitors.
Haribo’s upcoming store is poised to offer a delightful addition to Bluewater, reflecting the brand’s innovative retail strategy.
