Marketing consultancies in Sheffield have merged to form a new entity called Dialled In.
- The merger involves Hallmark Branding and Moorland Business Development.
- Brendan Hall and Josh Dickens, experienced marketers, are leading the new agency.
- Clients demanded a combination of sales and marketing functions, prompting the merger.
- The new agency aims to offer innovative solutions as a full-service provider.
In a significant move, two prominent Sheffield-based marketing consultancies, Hallmark Branding and Moorland Business Development, have officially merged to create a new agency, Dialled In. This strategic decision marks an important step in the evolution of these firms, bringing together their expertise to serve a wider client base. This merger represents the unification of their complementary strengths.
Under the leadership of Brendan Hall and Josh Dickens, the newly-formed agency will operate from its base in Sheffield. Both leaders bring a wealth of experience and a proven track record from their previous roles at SMH Group, where they spearheaded sales and marketing efforts. Hall emphasized the strong working relationship he shares with Dickens, highlighting their history of collaboration and mutual understanding. “Myself and Josh have always had a great working relationship, right from day one when we met as part of the sales and marketing function at SMH Group,” Hall noted.
The decision to merge was driven by a clear demand from clients who required both sales and marketing services interlinked. According to Hall, many clients expressed a desire for a cohesive service that seamlessly integrates these functions. The merger was thus a natural progression for both companies.
Josh Dickens expressed excitement over the opportunities this merger presents, stating, “We’re stronger together, and can leverage our collective experience and capabilities to deliver innovative solutions that drive real results for our client.” This sentiment encapsulates the forward-thinking vision of Dialled In as it aims to redefine service delivery in the regional market.
One of the distinctive approaches introduced by Dialled In is the concept of ‘Commercially Minded Marketing.’ This approach focuses on integrating marketing strategies with business development processes to provide a holistic, end-to-end solution for clients. Dickens elaborated that this approach sets the agency apart by allowing clients to achieve better returns on their investments.
As they look to the future, Hall and Dickens are keen on establishing Dialled In as the foremost commercial agency in the region. They are committed to leveraging their combined expertise to create impact and ensure client satisfaction, positioning the agency as a key player in the competitive marketing landscape.
The merger of Hallmark Branding and Moorland Business Development into Dialled In signals a proactive step in meeting client demands for integrated marketing and sales solutions.
