LVMH has strategically invested in the Swedish fashion brand Our Legacy, emphasizing its minimalist and innovative designs.
- Founded in 2002, Our Legacy is based in Stockholm and has established stores across several major cities, including London, Berlin, and Seoul.
- The brand is recognized for its fusion of streetwear and tailored aesthetics, appealing to a global audience.
- LVMH’s partnership aims to expand Our Legacy’s market reach and enhance its retail footprint worldwide.
- LVMH Luxury Ventures has a history of similar investments, having supported brands such as Aimé Leon Dore and Madhappy.
LVMH has made a strategic move by acquiring a minority stake in the Swedish fashion label Our Legacy. This investment underpins LVMH’s focus on supporting small, creative brands that align with contemporary trends. Founded in 2002, Our Legacy is known for its unique blend of minimalist design and streetwear influences, offering both women’s and men’s collections. Its aesthetic is characterized by a modern interpretation of workwear, incorporating elegant touches such as artisanal finishes.
The Stockholm-based brand has successfully expanded its presence with flagship stores in major global cities, including London, Berlin, and Seoul. In the UK, it boasts a prominent location in London’s Soho district and is stocked by high-end retailers such as Selfridges and End Clothing. This broad distribution reflects Our Legacy’s appeal across diverse markets and its potential for further growth.
Julie Bercovy, CEO of LVMH Luxury Ventures Advisors, highlights the brand’s unique position in the fashion landscape as “the epitome of what we could call the ‘quiet cool’ tendency.” She underscores the brand’s ability to blend functionality with sophistication, making it a staple for fashion-forward individuals. Bercovy is confident in Our Legacy’s capability to extend its influence beyond its existing customer base while remaining true to its roots.
Through LVMH’s investment, Our Legacy is expected to expand its market reach and physical store presence further. This move aligns with LVMH’s broader strategy of nurturing innovative brands and enhancing their global footprint.
LVMH Luxury Ventures has a track record of investing in similar streetwear brands, such as Aimé Leon Dore in 2022 and Madhappy in 2019. These investments reflect LVMH’s ongoing commitment to fostering creativity and diversity in the fashion industry.
LVMH’s investment in Our Legacy underscores its commitment to fostering innovative fashion brands with distinctive identities.
