Ahead of this weekend’s MTV EMAs, Paramount Global is making a significant contribution to Manchester’s healthcare community.
- Funds from MTV EMAs ticket sales will help build a high-tech MediCinema at Manchester Royal Infirmary.
- The initiative aims to provide a lasting legacy in host cities of the MTV EMAs beyond the music events.
- MediCinema will be a versatile space, offering both entertainment for patients and a venue for staff training.
- Construction of the cinema is expected to begin in 2026, with completion by the year’s end.
Paramount Global has announced its commitment to contribute towards the establishment of a state-of-the-art MediCinema at the Manchester Royal Infirmary. This initiative comes as part of the legacy efforts aligned with the MTV EMAs, set to be hosted in Manchester. A portion of the funds from ticket sales of the Co-op Live event will be incorporated into this broader donation.
The project underscores Paramount’s aim to create a positive impact that extends beyond just hosting the MTV EMAs. As part of this commitment, the MediCinema, a charitable organization renowned for operating cinemas in hospitals, will collaborate with Paramount and local NHS Trust and charity partners to make this vision a reality. Lee Sears, representing Paramount, emphasized the company’s excitement in channeling their rich cinematic history into a project that benefits patients and their families.
MediCinema, known for its specialized cinemas accommodating beds and wheelchairs, will bring this unique experience to various hospitals in Manchester. Kathy Cowell from the Manchester University NHS Foundation Trust highlighted the emotional relief the cinema is expected to provide for patients and their families, enabling them to enjoy films within a safe hospital environment. This initiative is seen as a significant enhancement to patient well-being.
The envisioned cinema will double as a functional space when not in use for entertainment. The current lecture theater at the Manchester Royal Infirmary will be transformed to serve both purposes, accommodating patient screenings and providing a resource for staff training and educational services. This dual functionality ensures the cinema’s value to the hospital staff and the broader healthcare community.
Colin Lawrence of MediCinema expressed profound gratitude towards Paramount for enabling the project’s inception. The collaboration with the Manchester University NHS Foundation Trust’s charity showcases a model where healthcare and cinematic arts converge to improve patient experiences. The anticipated cinema aims to transform routine hospital visits by offering the comfort and escape of movies, benefiting both patients and staff alike.
This partnership marks a forward-thinking approach in connecting entertainment with healthcare, promising to enrich patient experiences in Manchester hospitals.
