British Rowing has engaged PHA Group to enhance the profile of the British Rowing Indoor Championships.
- PHA Group, with offices in Manchester, Leeds, and the South East, will manage press operations for the event.
- The focus includes increasing awareness through features, influencer engagement, and showcasing participant stories.
- James Lee from British Rowing anticipates sharing participant stories and increasing indoor rowing participation.
- The Championships will take place in December at Birmingham’s NEC with about 2,000 competitors.
British Rowing has appointed PHA Group to spearhead promotions for the British Rowing Indoor Championships. Leveraging its strategic locations in Manchester, Leeds, and the South East, PHA Group is set to handle press and media engagements for the event. The collaboration aims to elevate the championship’s visibility through targeted feature placements and strategic influencer partnerships.
Central to this initiative is the intention to spotlight participant experiences and narratives. James Lee, Events Manager at British Rowing, expressed enthusiasm about the partnership, emphasizing the importance of storytelling in inspiring broader participation in indoor rowing. “There were so many incredible moments at last year’s British Rowing Indoor Championships and we’re looking forward to many more this year,” he stated.
The agency, already representing prestigious rowing events such as The Boat Race and Henley Royal Regatta, brings a depth of experience to the table. Dan Apostolos, Senior Account Director at PHA Group, highlighted their expertise, stating that their fitness knowledge and rowing credentials position them well to add value to the championships. “Combining our fitness expertise and strong rowing credentials puts us in a great position to really add value to this year’s event,” Apostolos noted.
The British Rowing Indoor Championships is slated for December at Birmingham’s NEC. An estimated 2,000 rowers, including members of the GB Rowing Team, will participate, offering a platform for showcasing athleticism and competitive spirit. The event represents a significant opportunity for PHA Group to demonstrate its promotional prowess while enhancing the championship’s reach and engagement.
The partnership between British Rowing and PHA Group is set to amplify the championship’s profile and inspire more participation in indoor rowing.
