Coggles is set to continue as an online platform under Frasers Group’s ownership while Flannels assumes the physical storefront.
- Frasers Group acquired Coggles in June, focusing on its digital operations.
- The standalone Coggles store in Alderley Edge has transformed into a Flannels boutique.
- The strategic shift aligns with Frasers’ goal to spread luxury across the UK.
- Frasers’ acquisition from THG marks a partnership enhancing digital and luxury retail.
Coggles will continue to operate solely as a digital platform following its recent acquisition by Frasers Group. This decision marks a significant move in streamlining the luxury retailer’s operations to focus on online growth and presence. Frasers acquired Coggles from THG as part of a strategic partnership designed to integrate Frasers Plus credit offers into the Ingenuity platform.
The former Coggles store located in Alderley Edge, a 4,000 square foot space once housed in a restored NatWest bank, has undergone a major transformation. Since its refurbishment, the location reopened on October 31 as a Flannels boutique. This new boutique now features a wide selection of accessories and luxury clothing, effectively transitioning from its original Coggles branding to fit within the Flannels fascia. Flannels, known for its array of high-end products, is a part of Frasers Group’s broader initiative to enhance its luxury retail footprint across the United Kingdom.
Frasers’ strategy emphasizes growing their luxury brand presence throughout the country by expanding Flannels’ accessibility. David Epstein, the managing director of premium and luxury at Frasers, stated, “Coggles will continue as a digital platform with a separate team in Manchester.” This comment underscores the company’s commitment to maintaining the Coggles brand online, ensuring it remains distinct yet connected to Frasers’ expanding luxury division.
Through the acquisition of Coggles, Frasers Group is not only diversifying its portfolio but also leveraging partnerships to enhance its digital and physical retail capabilities. The integration with the Ingenuity platform is a significant step in aligning Frasers Group’s credit offerings with advanced technology solutions, illustrating a forward-thinking approach in the retail market.
This development is part of an ambitious plan by Frasers to extend luxury retail to every corner of the United Kingdom. By repurposing existing Coggles locations into Flannels boutiques, Frasers is effectively aligning its retail strategy with its long-term vision for luxury market dominance.
The transformation of Coggles into a purely digital entity and the transition of its physical store to Flannels aligns with Frasers Group’s strategic luxury retail expansion.
