Iceland has announced a new franchise partnership with Alliance, set to enhance the retail landscape across Jersey and Guernsey. This strategic move will see several Iceland stores opening over the next year, introducing a varied product range to the Channel Islands.
- The collaboration marks Iceland’s continuation in the region post their previous franchise with Sandpiper CI.
- Alliance will rebrand existing stores and start stocking Iceland’s Christmas range immediately.
- The first Food Warehouse outside the UK will open in Guernsey in early 2025.
- Leaders from both companies express optimism about improved access to Iceland’s popular goods.
Iceland has embarked on a promising franchise partnership with Alliance, an independent retailer, significantly impacting Jersey and Guernsey’s retail sectors. This initiative aims to open new stores across the Channel Islands, enhancing consumer choices and convenience over the next year. Alliance, already operating five stores in these regions, will now incorporate a broad selection of Iceland’s product ranges, known for exclusive brands such as TGI Fridays, Greggs, and My Protein. This move not only promises a rich assortment of frozen foods but also introduces seasonal merchandise and extended value offers within selected stores.
Amid changes in the franchise landscape, this alliance is particularly timely as Iceland seeks to sustain its presence following the conclusion of its partnership with Sandpiper CI. Previously, Iceland ran 10 franchise stores in collaboration with Sandpiper CI, a relationship that ended when Morrisons took over Sandpiper CI’s operations. The new partnership with Alliance ensures that the availability of Iceland’s products continues uninterrupted, addressing the community’s demands and preferences effectively.
Commencing this initiative, an Alliance store on Braye Road, Guernsey, will be transformed into the first Food Warehouse outside the UK. Scheduled for January 2025, this launch symbolizes a significant milestone in Iceland’s expansion strategy. Moreover, the rebranded store will begin stocking Iceland’s diverse Christmas range, catering to seasonal shopping needs from November 11th onward.
Both Iceland and Alliance executives express strong enthusiasm for this collaboration. Justin Addison, Iceland’s International and Partnerships Director, remarked on the strategic importance of this venture, emphasizing the commitment to provide innovative, value-driven products to Channel Islands consumers. Similarly, Andrew Bagot, Alliance’s Managing Director, highlighted the ease with which households will now access Iceland’s wide-ranging offerings, suggesting improved lifestyle options for the community.
This partnership between Iceland and Alliance brings innovative retail solutions to the Channel Islands, promising enhanced consumer experiences.
