Asda has appointed Barney Burgess, a former Tesco director, as interim vice president of online during a transitional period.
- Burgess will oversee Asda’s digital platforms, including Asda.com and George.com, effective immediately.
- This appointment comes as Asda awaits David Devany’s arrival from Iceland to permanently fill the VP role next year.
- Burgess has a rich background in retail and online grocery, contributing significantly to Tesco’s click and collect service.
- The move follows Andrew Staniland’s decision to join Morrisons, leaving his planned role at Asda.
Barney Burgess, an experienced leader in the retail sector, has been named interim vice president of online at Asda. With immediate effect, he will manage Asda’s online operations, namely Asda.com and George.com, until the permanent appointment of David Devany from Iceland in 2025. Burgess reports directly to chief digital officer Matt Kelleher, indicating his critical role in Asda’s digital strategy.
Burgess brings over 25 years of expertise in retail and consumer services. Notably, his tenure at Tesco from 2007 to 2014 was marked by significant contributions to the grocery home shopping business. He played a key role in launching Tesco’s popular click and collect service. Additionally, Burgess has experience with McKinsey as an advisor, where he worked on operational strategies for online grocery businesses.
This leadership transition at Asda occurs amidst changes in the supermarket’s strategic appointments. Originally set to join Asda, Andrew Staniland opted instead for a position at Morrisons as group trading director. This change underscores the dynamic nature of leadership roles within the UK’s retail sector, impacting strategic direction and management priorities.
Burgess’ appointment signals Asda’s commitment to strengthening its online presence. The interim role ensures continuity in leadership and strategic guidance until Devany takes over next year. The focus remains on enhancing digital capabilities and maintaining seamless operations across online platforms.
Asda’s appointment of Barney Burgess as interim VP of online highlights its strategic focus on enhancing digital operations during this transitional period.
