Majestic Wine is making a significant move by launching a new wine emporium at The Range’s Plymouth headquarters, marking its sixth new store this financial year.
- The Plymouth emporium is part of Majestic’s strategic expansion and occupies a 4,400sq ft space, offering over 1,200 wines, along with beers, spirits, and non-alcoholic options.
- CEO John Colley expressed enthusiasm for the Plymouth opening, having targeted the city for expansion and looks forward to engaging with the local community.
- Solihull has also seen a new Majestic store of 3,450 sq ft alongside new outlets in East Dulwich and Brentwood, enhancing the company’s physical retail presence.
- Majestic’s organic wine sales surged over the past year, showing strong consumer interest in environmentally friendly wine options.
Majestic Wine is taking another step in its expansion strategy with the opening of a new wine emporium within the headquarters of The Range in Plymouth. This move not only adds to the retailer’s footprint but also revitalizes an underutilized space within the discount chain’s HQ. The 4,400 square foot facility is set to house an impressive selection of over 1,200 wines, along with a wide variety of beers, spirits, and low and no alcohol alternatives.
This new Plymouth store is a significant milestone in Majestic Wine’s ongoing expansion, marking the sixth new location introduced this financial year. The decision to focus efforts on Plymouth aligns with the company’s broader expansion objectives. CEO John Colley remarked, “Plymouth is a city we’ve been targeting for some time as part of our expansion plans, so we are delighted to finally be opening our newest store here.”
Colley additionally noted the excitement shared by the entire team at Majestic as they anticipate welcoming new customers and sharing their award-winning wines and expertise. This opening reinforces Majestic’s commitment to experiential retail, emphasizing in-person shopping experiences in physical stores.
Besides Plymouth, Majestic continues to enhance its presence with a new store in Solihull, boasting 3,450 square feet of retail space. Earlier, two more stores opened in East Dulwich and Brentwood, Essex, furthering the brand’s reach into new communities. This aggressive expansion is timed strategically before the holiday season, aiming to integrate with more communities.
The demand for organic wines has notably increased, with Majestic reporting nearly doubled sales in this category over the past year. This reflects a growing customer base interested in sustainable and environmentally conscious products, which aligns with Majestic’s offerings and market positioning.
Majestic Wine’s strategic expansion illustrates its commitment to growth and community engagement.
