Liverpool Feds received a timely sponsorship from Creative Players.
- Sponsorship talks with a private partner were stalled, risking financial support.
- Creative Players stepped in with crucial funding for the 2024/25 season.
- The agency’s sponsorship entails logo placement on the team’s home shirts.
- The partnership reflects a broader commitment to supporting women’s football.
Liverpool Feds, a team in the FAWNL Northern Premier Division, faced considerable uncertainty regarding their sponsorship situation due to stalled talks with a private investor. Creative Players, a Liverpool-based sports marketing agency, intervened to provide essential funding for the duration of the 2024/25 season. Their timely intervention secured the necessary support and ensured that the team’s financial needs were met, allowing them to continue their operations without disruption.
The agreement between Creative Players and Liverpool Feds not only secured funding but also placed the agency’s logo prominently on the team’s home shirts for their fixture against Wolverhampton Wanderers WFC. This significant investment highlights Creative Players’ continued commitment to fostering support for women’s football.
The relationship between Creative Players and Liverpool Feds began in 2022, when the agency undertook to cover the club’s gym access costs over three years. This ongoing association underscores Creative Players’ dedication to reinvesting in women’s football, continuing from their successful engagement during the 2022 UEFA Women’s Euros.
Creative Players founder, Leigh Moore, expressed pride in their role, emphasizing the necessity of a robust football pyramid and the potential impact of grassroots clubs on their communities. Moore stated, “Supporting women’s football has been integral to my own career and the heritage of Creative Players where we’ve worked extensively in the women’s game.”
Liverpool Feds General Manager, Abby Pope, acknowledged the gravity of Creative Players’ support, emphasizing the importance of such partnerships not just in terms of funding but also in terms of sustaining the club’s development and competitive edge in Tier 3. She remarked on the partnership as a vital element for maintaining training quality and facilities, vital for the club’s continued growth and success.
Liverpool Feds have a rich history, tracing back to their beginnings at Liverpool Hope University in 1990. The club has progressively advanced in the women’s football hierarchy, garnering significant achievements and establishing themselves as a key player in their division.
Creative Players’ partnership with Liverpool Feds highlights the crucial role of sponsorship in supporting grassroots sports’ sustainability.
