Arla launches three new yogurt products, each designed to meet specific dietary needs and flavor preferences, enhancing their yogurt portfolio.
- The new product line includes a high-protein, lactose-free yogurt with added vitamin D, aiming to mirror the flavor of traditional dairy.
- Arla introduces Skyr Whipped, offering a unique blend of Icelandic-style skyr with fruit compote in delightful flavors.
- A 450g Protein pot in Vanilla and Strawberry flavors features prominently, offering a robust 45g of protein per serving.
- Arla aims to expand consumer choice by targeting specific needs and occasions, highlighting a decade-long commitment to the UK market.
Arla has introduced three new yogurt products that are each tailored to meet specific dietary and taste needs. This initiative reflects Arla’s ongoing investment in expanding its yogurt offerings to provide a broader choice for consumers seeking nutritious and natural food options.
The high-protein ‘LactoFREE’ natural yogurt is designed for consumers looking for the taste of traditional dairy without the lactose. This product is further enhanced with added vitamin D, making it a viable option for those with lactose intolerance who still wish to enjoy dairy-like flavors.
Arla’s introduction of Skyr Whipped adds an innovative twist to their Skyr lineup. This Icelandic-style skyr is layered over a rich fruit compote, offering flavors such as Strawberries and Cream, Caramelized Orange, and Coconut and White Chocolate. Skyr Whipped is poised to cater to those seeking an indulgent and flavorful yogurt experience.
The Protein pot, available in Vanilla and Strawberry, offers a substantial 45g of protein in each 450g serving. This product targets consumers looking for a nutritious protein boost, suitable for fitness enthusiasts or anyone needing a quick protein source.
Catriona Mantle, Arla Foods Associate Category Director, emphasizes the importance of offering these new options, stating that consumers are shopping not just for yogurt, but for specific occasions and nutritional needs. The brand takes pride in its growing portfolio and plans for further developments in 2025, showcasing its long-standing presence and growth strategy in the UK dairy market.
In a related development, Arla has partnered with milk supplier Müller and a major retailer to form the Future Dairy Partnership. This collaboration focuses on sustainable practices, aiming to reduce on-farm emissions by 30% by 2030, illustrating Arla’s commitment to environmental responsibility.
Arla’s strategic product launch underlines its dedication to offering diverse and nutritious options, while also committing to sustainable practices in the dairy industry.
