SmoothSale, a top UK cash house-buying firm, partners with The SEO Works for SEO and Digital PR services.
- The competitive housing market prompts SmoothSale to shift focus from paid advertising to organic search efforts.
- The SEO Works conducts a rigorous audit of SmoothSale’s website, highlighting areas for SEO improvement.
- A comprehensive strategy involving SEO, Digital PR, and website support is proposed to enhance SmoothSale’s online impact.
- SmoothSale and The SEO Works aim to establish a strong digital foundation to advance their market position.
In a strategic move to strengthen its digital footprint, SmoothSale, renowned for offering a seamless home-selling process, has joined forces with The SEO Works. This collaboration is set to manage the company’s SEO and Digital PR strategies, providing critical website support to adapt to the evolving digital landscape.
Operating in an intensely competitive market, SmoothSale previously relied on Google Ads as its primary advertising channel. However, escalating costs and growing competition drove the firm to reassess its marketing strategies. Recognizing the potential of organic search to foster trust and promote long-term growth, SmoothSale embarked on a search for an agency proficient in comprehensive digital services.
Upon selecting The SEO Works, a detailed audit of SmoothSale’s website was undertaken. This evaluation identified key areas in need of SEO compliance enhancements. The collaborative approach that integrates SEO, Digital PR, and website maintenance is poised to deliver measurable results for SmoothSale.
Rob Harrison, director of SmoothSale, emphasized the importance of evolving with market dynamics, stating, “As the market becomes more competitive, we know it’s crucial to keep evolving. Partnering with The SEO Works gives us the opportunity to strengthen our digital presence, build trust with homeowners, and stay ahead of the curve.” This sentiment underscores the strategic necessity of the partnership.
The campaign, rooted in best SEO practices, aims to lay a solid groundwork with award-winning techniques. The focus is on generating high-quality content and implementing a robust digital PR link-building plan to secure higher search rankings. The technical web team is also set to prioritize SEO-focused changes, ensuring optimal search performance across the SmoothSale website.
Alex Hill, sales director of The SEO Works, echoes the excitement surrounding the campaign, sharing his confidence in the ability to enhance SmoothSale’s online visibility: “Helping companies stand out from the competition within the search engine results is what we do best, and I’m confident we can make this happen by following our award-winning approach.”
The collaboration between SmoothSale and The SEO Works is poised to transform the company’s digital presence and advance its market position.
