Context Public Relations, based in Macclesfield, will now handle SHARP Consumer’s UK public relations.
- This partnership aims to boost SHARP’s presence and engagement across the UK.
- Context brings proven experience in tech PR for recognized brands.
- Both SHARP and Context express enthusiasm for the collaboration.
- Efforts will focus on enhancing SHARP’s brand communication in the UK.
Context Public Relations, located in Macclesfield, has been appointed as the UK public relations agency for SHARP Consumer. The partnership involves working with German tech communications specialist RTFM to manage SHARP’s media relations and reviews in the UK. This move is expected to elevate SHARP’s brand presence and deepen its engagement with the UK market.
SHARP Consumer is widely known for its innovative yet affordable electronics, including products in TVs, audio, and eMobility solutions. The company is committed to enhancing everyday life through advanced technology. By choosing Context, SHARP has partnered with an agency known for its successful B2C tech communications, particularly for prominent tech brands.
Context Public Relations boasts a substantial track record, having previously managed public relations campaigns for high-profile clients such as Roku, devolo, CHERRY, and Aqara. The agency’s expertise includes driving brand visibility, obtaining product reviews in top media outlets, and executing creative campaigns that resonate with tech-savvy consumers.
Jenni Livesley, the Managing Director at Context, expressed excitement about working with SHARP, a brand she described as synonymous with cutting-edge technology and quality. She stated, “Our team’s depth of experience gives us a good perspective and solid foundations to make an impact for SHARP in the UK.”
Kai Thielen, Director of Marketing Europe at SHARP Consumer, also voiced optimism about the collaboration. He emphasized the goal of convincing the UK market of SHARP’s brand and product strengths, noting that “we are more than happy to have Context on board to further advance our brand and product communication in the UK.”
The collaboration between Context Public Relations and SHARP Consumer is set to enhance SHARP’s market influence in the UK.
