ActiveOps is set to enhance its marketing team to boost customer acquisition in the coming year.
- The decision intelligence firm saw a notable increase in profitability in the latter half of the year.
- ActiveOps plans to add five new members to its team across multiple regions, with further investments planned.
- The company anticipates a significant impact on growth metrics by October 2025.
- The firm reported a 10% revenue increase despite a drop in share prices.
ActiveOps, a decision intelligence company utilizing AI-driven data analytics, is poised to expand its marketing team significantly. This strategic move aims to accelerate customer acquisition as the company targets enhanced growth in the upcoming year. With this expansion, the company seeks to onboard five new marketing professionals in the UK, South Africa, and North America, with further investments anticipated in the Canadian market during the latter part of the year.
The firm has experienced a surge in profitability, particularly in the second half of the fiscal year, marking an upward trajectory in their financial performance. Richard Jeffery, the Executive Chair, emphasized the company’s robust financial position, stating, “We’re not constrained by our capital in terms of our ability to grow which is a great place to be.” This confidence underpins their measured approach in scaling operations and workforce incrementally over time.
An integral part of ActiveOps’ growth strategy is the revitalization of their core technologies, which was undertaken approximately four years ago. This technological re-platforming has significantly elevated their responsiveness to the burgeoning AI activities in the market, optimizing their service delivery for healthcare and financial sectors.
Recently, ActiveOps reported a commendable 10% rise in revenues, reaching £14.3 million for the six months ending September 30th. Despite this financial accomplishment, the company’s pre-tax profits have impressively quadrupled to nearly £500,000, reinforcing their strategic focus on growth. Yet, the company observed a 10.8% decline in its share prices, closing at 113.7 pence, though the shares have appreciated approximately 16% since year’s beginning.
Employing nearly 200 people worldwide, ActiveOps is headquartered in Reading and maintains offices across the UK, Ireland, USA, Canada, Australia, India, and South Africa. This global presence underscores their commitment to international expansion and infrastructure development, integral to supporting their long-term vision for market dominance.
ActiveOps’ strategic marketing expansion and technology reinvestment underscore its commitment to sustainable long-term growth amidst fluctuating market conditions.
