This year, Iceland is reviving its Christmas campaign, focusing on authentic holiday experiences.
- The campaign will be aired across television starting November 16.
- Josie Gibson is featured as Iceland’s ambassador, bringing warmth to the advert.
- The storyline highlights traditional family moments, emphasizing festive foods and joy.
- The tagline has been updated to ‘That’s why we go to Iceland’ to be more inclusive.
Iceland, the frozen food retailer, is once again embracing the holiday spirit with the return of its Christmas campaign. Launching on November 16, the series of four adverts are set to capture the essence of genuine holiday celebrations, providing viewers with a glimpse of joyous family gatherings and cherished festive foods.
Esteemed television personality, Josie Gibson, takes center stage in these adverts. Her presence aims to connect with both staff and customers, embodying a sense of familiarity and warmth that resonates with Iceland’s customer-focused approach. The campaign marks a return to tradition after last year’s hiatus, which was a decision made to align with customer needs during challenging economic times.
Iceland’s decision to reintroduce the Christmas campaign underscores their commitment to deliver quality and affordability. Executive chairman Richard Walker notes the timing is perfect for Iceland to make its festive comeback. The adverts not only showcase the supermarket’s extensive Christmas offerings but also highlight their approach to value, a strategy that appeals to a broad range of customers.
An interesting facet of the campaign is the revamped tagline, ‘That’s why we go to Iceland,’ which replaces the previous gender-specific version. This change reflects Iceland’s effort to be more inclusive and representative of its diverse customer base, aligning with modern values and societal shifts.
This campaign is part of a larger trend in the UK, where other supermarkets have also released their holiday adverts. Notably, Tesco’s recent advert encourages viewers to ‘feed your Christmas spirit’, and includes a charity drive, demonstrating the competitive and community-focused nature of this advertising season.
Iceland’s festive return with an inclusive campaign highlights real holiday experiences, resonating with a wide audience.
