Sports Direct has unveiled its 2024 Christmas ad campaign, “new traditions start here,” featuring legendary athletes and a fresh festive theme.
- The campaign stars renowned personalities including Frank Lampard and Lucy Bronze, promoting sports-themed holiday activities.
- A playful scene with a grandmother and a snowman sets the tone for a series of sporting sequences.
- The campaign emphasizes high-profile sports brands like Nike, Adidas, and Puma, positioning Sports Direct as a leading sports retailer.
- David Clark of Frasers Group challenges sports enthusiasts to elevate their festive activities with new sports traditions.
Sports Direct has launched a captivating Christmas ad campaign for 2024, titled “new traditions start here.” This campaign enlists the charisma of well-known sports figures such as football legend Frank Lampard and England footballer Lucy Bronze to inspire new festive traditions centered around sports.
The advertisement opens with a humorous and imaginative scene: a grandmother shadowboxing a snowman, playfully sending its head into the sky with a kick. This whimsical moment sets the tone for a series of athletic vignettes featuring gym sessions and running clubs, all promoting active holiday celebrations.
Prominent athletes like boxing promoter Eddie Hearn, England Rugby’s Maro Itoje, and endurance athlete Russ “Hardest Geezer” Cook further amplify the campaign’s message. These figures embody the spirit of embracing sports as part of the holiday routine, inviting viewers to rethink their traditional festivities.
Throughout the advertisement, a variety of high-quality sports products from top brands such as Nike, Adidas, Puma, Under Armour, and Everlast are showcased. These products are presented as the ideal equipment for those looking to enhance their holiday sporting experiences.
David Clark, Chief Customer Officer at Frasers Group, articulates the campaign’s ethos, stating, “This winter season, we’re challenging sports enthusiasts to level up their usual festivities, embrace new traditions, and elevate their holidays with sport.” His message reinforces Sports Direct’s position as a premier destination for sports gear, encouraging customers to integrate sport into their holiday celebrations.
Sports Direct’s Christmas ad campaign inspires a reimagining of holiday traditions through the lens of sports, celebrating active lifestyles during the festive season.
