JD Sports unveils its latest Christmas campaign focusing on the theme of family connections.
- The campaign stars celebrities like Maya Jama and Trent Alexander-Arnold alongside their real-life families.
- Central Cee and Paddy Pimblett also make appearances, emphasizing the diverse aspects of family.
- A custom version of Jamie XX’s “Wanna” provides the soundtrack for the advertisement.
- This campaign continues JD’s “Forever Forward” message, promoting authenticity and genuine relationships.
JD Sports has launched a new Christmas campaign celebrating the essence of family and authentic connections. By featuring prominent figures such as Maya Jama and Trent Alexander-Arnold with their real-life families, JD aims to underscore the significance of both chosen and biological families during the festive season.
The sports fashion retailer’s campaign emphasizes genuine interactions and the value of family bonds. According to Chris Waters, UK & EU Marketing Director at JD, the initiative highlights the relatable experiences and connections that exist within all forms of family, reinforcing JD’s position as a leader in sports fashion and lifestyle.
In addition to Jama and Alexander-Arnold, the campaign showcases Central Cee, Paddy “The Baddy” Pimblett, and Beta Squad, each bringing attention to diverse family dynamics and relationships. The selection of these public figures underscores the campaign’s wide appeal and relevance to various demographics.
The advertisement is set to a unique edit of Jamie XX’s “Wanna,” enhancing the emotive message of the campaign. This continued use of JD’s “Forever Forward” message, which began last Christmas, reflects the brand’s commitment to promoting genuine relationships and authenticity.
Produced by Uncommon Creative Studio and directed by Elliot Power and Samaneh Aminzadeh from Love Song, the campaign is initially released through JD’s own channels before expanding to digital platforms, ensuring maximum visibility and engagement.
The JD Sports Christmas campaign effectively highlights the importance of family bonds and authenticity.
