Lee Simpson joins Smoking Gun as the new Senior Account Director, strengthening the agency’s B2B sector.
- Simpson previously led the technology practice at Skout, bringing valuable industry experience to his new role.
- At Smoking Gun, Simpson will collaborate closely with Caroline Aspinall, focusing on B2B growth.
- The agency aims to enhance its B2B services, leveraging creative solutions amid recent expansion.
- This appointment marks a strategic move by Smoking Gun to continue its momentum in the tech sector.
Lee Simpson has been appointed as the Senior Account Director at Smoking Gun, an announcement that underscores the agency’s commitment to expanding its B2B division. Simpson, who spent two years leading the technology practice at Skout, will now bring his expertise to Smoking Gun.
Before his tenure at Skout, Simpson built his career at Fourth Day, gaining valuable experience that he plans to leverage in his new role. He stated, ‘I’m delighted to be joining Smoking Gun. The agency has such an incredible reputation and I can’t wait to see how the B2B division will continue to grow and how I can contribute to that.’
In his new position, Simpson will work closely with Caroline Aspinall, the Commercial Director and Head of B2B at Smoking Gun. Their collaboration is expected to stimulate further development within the agency’s B2B offerings. Aspinall expressed enthusiasm about the appointment, reflecting on the agency’s recent growth as evidence of their creative prowess. ‘Businesses want an injection of creativity that Smoking Gun is so well known for,’ she noted.
This appointment comes at a time when Smoking Gun is enjoying notable growth in its B2B sector. The agency is particularly keen on drawing from Simpson’s extensive experience in the tech industry, which aligns with their strategic goals to augment their services in this area.
Overall, the addition of Lee Simpson as Senior Account Director is intended to build upon Smoking Gun’s existing talent pool, advancing their mission to deliver outstanding results for clients. This strategic decision illustrates the agency’s forward-thinking approach to maintaining its competitive edge.
Lee Simpson’s appointment as Senior Account Director at Smoking Gun heralds a new chapter of growth and innovation for the agency’s B2B division.
