Smyths Toys releases the 2024 Winter catalogue, featuring creative work by HUB.
- The catalogue showcases ‘Hero Products’ with unique full-page creative and design elements.
- HUB executed a comprehensive production involving lifestyle photography and art direction in just 10 weeks.
- Product videos for online and TV campaigns across central Europe were also produced by HUB.
- The Winter catalogue is now available for pick-up in-store and online.
Smyths Toys has prominently launched its 2024 Winter catalogue, engaging HUB to lead the creative efforts. This collaboration highlights several ‘Hero Products’ through distinct creative presentations, including the Real FX Disney Stitch, Flybar 6V Racer Bumper Cars, Ziggy the Robo Dog, and Robo Kombat Tornado Battle Robots.
The agency successfully executed a detailed production process, completing the project from scamping to post-production within a timeline of ten weeks. This involved eight different setups and thirteen child models, culminating in a portfolio of striking images and videos.
HUB leveraged its in-house studio capabilities and retail catalogue experience to ensure a high standard of craft in the creative output. Managing Director Helen Hudson expressed pride in the project’s outcomes, highlighting the brightness and allure of Smyths Toys’ offerings as they rival the imagery from brand-name suppliers like Barbie, Hot Wheels, and LEGO.
Beyond the catalogue, HUB extended its expertise to produce engaging product videos for online listings and television ads across central Europe. This enhances the visibility and appeal of the listed products.
Smyths Toys’ Winter 2024 Catalogue, featuring these creative endeavors, is accessible in physical stores and through online orders, marking a significant milestone in the company’s seasonal offerings.
The collaboration between Smyths Toys and HUB brings a vibrant and compelling vision to life in the Winter 2024 catalogue.
