Ozone, a Manchester and London-based digital advertising platform, has formed a new partnership with Mediahuis Ireland. This collaboration aims to integrate Mediahuis’ vast news and media audience into Ozone’s premium platform, enhancing advertising reach.
- Mediahuis is a prominent source of news in Ireland, known for popular titles such as the Irish Independent and Belfast Telegraph.
- The addition of Mediahuis’ audience will create increased opportunities for brands aiming to expand their reach in Ireland.
- Ozone’s platform already connects with a significant portion of the UK adult population daily, reaching 17.4 million individuals.
- The partnership aligns with Ozone’s ongoing strategy of building alliances with major publishers, including Mail Metro Media and Pink News.
Ozone, a prominent digital advertising platform, has announced a strategic partnership with Mediahuis Ireland, a major publisher known for its influential news and media brands. This collaboration will integrate Mediahuis’ extensive audience into Ozone’s offerings, providing brands with enhanced opportunities to reach consumers through a premium digital environment.
Mediahuis, a key player in the Irish media landscape, publishes some of the country’s most well-known national titles, such as the Irish Independent and Belfast Telegraph. It also operates a digital portfolio that includes Independent.ie and Belfasttelegraph.co.uk, reaching millions of readers regularly. By joining forces with Mediahuis, Ozone aims to leverage this broad audience to offer a unique proposition to advertisers looking for meaningful engagement.
The partnership builds on Ozone’s growing network of media collaborations, including previous signings with prominent publishers like Mail Metro Media, Pink News, and Netmums. This network helps Ozone provide a comprehensive platform that differentiates itself from other tech and social media platforms by focusing on quality consumer-first content.
Dipti Patel, Ozone’s publisher development director, expressed excitement over the partnership, highlighting the importance of Mediahuis’ titles to their communities and how they fit within the premium web space that Ozone champions. Patel emphasized the potential for increased revenue driven by access to Mediahuis’ established audience segments.
Paudie Sugrue, Mediahuis Ireland’s sales director, echoed the enthusiasm, praising Ozone’s commitment to supporting premium news publishers. Sugrue sees this collaboration as an alignment of quality audiences and advertising propositions, beneficial for both parties in reaching their strategic goals.
This partnership also extends Ozone’s reach in Northern Ireland, boosting its UK audience proposition. According to recent PAMCo data, Ozone already connects with nearly a third of UK adults daily, translating to 17.4 million individuals. Integrating Mediahuis’ audience further strengthens this reach, offering advertisers an expansive and engaged populace.
The Ozone-Mediahuis partnership marks a significant step in expanding digital advertising opportunities in Ireland, aligning with ongoing media collaboration trends.
