Research indicates that nearly half of employers think their employees lack full awareness of the available benefits.
- The shift to hybrid work is making it increasingly difficult to communicate benefits effectively.
- Over half of employers find it hard to deliver relevant benefit information to diverse staff members.
- Digital platforms are becoming crucial tools for disseminating health and wellbeing benefits.
- Effectively communicating benefits aids in recruitment, retention, and overall employee engagement.
Recent research conducted by Towergate Employee Benefits reveals that only 53% of employers believe their workforce is fully aware of the benefits offered. This finding reflects the ongoing challenge companies face in bridging the communication gap regarding employee benefits.
Hybrid working arrangements have further complicated these efforts. With a significant portion of employees working remotely, 62% of employers report increased difficulty in reaching staff with benefit information. The shift away from conventional office settings necessitates new strategies for effective communication.
Furthermore, maintaining the relevance of these communications with a diverse workforce adds another layer of complexity. More than half of employers, 64%, acknowledge the challenge in tailoring messages that resonate with different employee demographics. This recognition points to the necessity for diversified communication approaches.
Debra Clark, head of wellbeing at Towergate Employee Benefits, highlights the importance of communication, stating, “Benefits are effectively wasted if they are not communicated.” Her statement underscores the critical need for employers to adapt to changing workplace dynamics and diversify their communication methods.
To address these challenges, companies are increasingly turning to digital solutions. An impressive 76% of employers have increased the frequency of their health and wellbeing communications, while 75% are utilizing various digital platforms, including apps and messaging systems. This shift not only broadens the reach but also enhances engagement through interactive and easily accessible channels.
Using diverse communication methods not only helps in conveying the entire array of benefits but also ensures employees understand and engage with what’s available to them. This comprehensive approach is vital for maximizing the return on investment from benefits programs, as well as supporting recruitment and retention objectives.
Employers must enhance communication strategies to ensure employees fully understand and utilize their benefits.
