Apprentify introduces Flourish to revolutionize talent recruitment in sales.
- Flourish targets diverse backgrounds, including non-graduates and career changers.
- Managing Director Sarah Skelton leads the initiative to support untapped talent.
- Flourish provides comprehensive sales training and mental wellbeing coaching.
- The venture emphasizes continuous candidate support, enhancing life skills and industry insights.
Apprentify has launched Flourish, a new company dedicated to transforming the sales recruitment landscape. This initiative specifically aims to identify, train, and develop talent from diverse and often overlooked backgrounds. By doing so, Flourish hopes to address the current industry’s narrow focus on candidates with university degrees, broadening opportunities for individuals who might not fit the traditional mold of a salesperson.
Spearheaded by Managing Director Sarah Skelton, Flourish is part of the broader Apprentify Group. Skelton emphasizes the importance of not writing off candidates who have the potential to excel in sales roles. According to her, the industry needs to support these individuals better to unlock their potential and drive success for businesses.
In a direct quote, Skelton stated, “We of course welcome graduate entrants as well but we recognize the challenges faced by people starting out in sales for the first time who may not necessarily fit the template of what people see as a typical salesperson.” Recognizing the role of mental wellbeing in sales, Flourish offers one-on-one coaching to build resilience and confidence among candidates, setting them up for success.
Flourish stands out by providing businesses with a hands-on partner in sourcing and nurturing the best sales candidates. This approach extends beyond initial placement, offering ongoing coaching and guidance to help individuals thrive in their new roles. The program includes training in essential life skills such as communication and confidence building, coupled with exclusive insights into the sales industry.
Sarah Skelton’s extensive experience of over 20 years in the training and mentoring sector, particularly with her previous role at a sales recruitment firm, bolsters this venture. Her collaboration with Apprentify Group CEO Jonathan Fitchew, known for his foundational role in sales training, lends further credibility and potential for success to Flourish’s mission.
Jonathan Fitchew, CEO of Apprentify Group, underscores the commitment to supporting candidates throughout their early career journey. He emphasizes that Flourish’s objective is to place individuals in suitable roles while remaining engaged to ensure their continuous development. This ongoing support is crucial for both the employee’s growth and the employer’s success.
Flourish sets a new standard in sales recruitment by focusing on comprehensive candidate development and inclusivity.
