Sarah Alcock has joined Ponderosa, enhancing its leadership team significantly.
- With over 25 years of experience, Alcock brings expertise from roles at ScS, Drummond Central, and Woven Agency.
- She is set to drive commercial growth and support client services teams at Ponderosa.
- Alcock’s in-house experience offers unique insights into client challenges.
- CEO Richard Midgley appreciates her impressive digital and e-commerce strategy track record.
Ponderosa has welcomed Sarah Alcock aboard as the new Client Services Director. Her extensive experience of over 25 years in the industry is expected to significantly benefit the company. Alcock has held prominent positions like Head of Digital at ScS and Client Services Director roles at Drummond Central and Woven Agency. Her track record in developing digital and e-commerce strategies is noteworthy.
Richard Midgley, CEO at Ponderosa, expressed his confidence in Alcock’s abilities, stating that her expertise will add substantial value to their expanding client base. He highlighted her skill in steering digital and e-commerce strategies, which will be a major asset for the agency. Alcock’s role is not only to enhance the client services team but also to drive commercial growth across the agency’s portfolio.
Alcock herself remarked on her excitement to join the team, acknowledging the diverse skillset and talent present at Ponderosa. She emphasized her role in supporting the teams to deliver creative and impactful campaigns. Her unique perspective, shaped by substantial in-house experience, equips her to understand and tackle the challenges faced by clients effectively.
The Leeds-based agency, part of Audience Collective, sees Alcock’s addition as a strategic move to bolster its senior leadership team. Her ability to guide and inspire client service teams is expected to lead to smarter and more timely campaign executions.
Sarah Alcock’s appointment marks a significant step forward for Ponderosa, promising enhanced capabilities and client satisfaction.
