A significant shift in Aldi’s delivery offerings has emerged with a new service focused on the festive favorite—pigs in blankets. This initiative arises as anticipation grows for the holiday season.
- Aldi plans a special pigs in blankets delivery service in London on November 30.
- The menu caters to diverse palates with options encompassing traditional and innovative flavors.
- Vegan options are included, aiming to widen appeal to plant-based diet followers.
- Proceeds from this delivery service will benefit community project Neighbourly.
Aldi is introducing an exclusive delivery service for its popular pigs in blankets, with a launch set for November 30 in London. This announcement comes as demand surges for this holiday season staple. For £5, customers can book a delivery slot, and all proceeds will support the community platform Neighbourly, reinforcing Aldi’s commitment to social responsibility.
The service promises a variety of options to indulge meat lovers and vegans alike. Among the five mainstay selections are Aldi’s Specially Selected Ultimate Pigs in Blankets, Truffle Chipolata Pigs in Blankets, and Cheese in Blankets. The store also offers creative twists such as the Honey & Ginger Candy Cane in Blankets. Plant-based eaters have choices too, with offerings like Plant Menu Ultimate Footlong Pig in Blanket.
The backdrop to this launch is the projected consumption of 761 million pigs in blankets by Brits this Christmas, highlighting the popularity and cultural significance of this dish. Aldi’s inventive approach also includes a pop-up Pigs in Blankets Restaurant in Shoreditch, previously enthusing customers who were unable to visit due to location constraints.
Julie Ashfield, Aldi UK’s Managing Director of Buying, emphasized the company’s customer-oriented strategy, stating, “The response to our Pigs in Blankets Restaurant has been phenomenal, and we’ve listened to our customers who want a way to enjoy these festive favorites even if they can’t make it to the venue.”
In addition to the delivery service, Aldi is hosting a giveaway. Starting November 25, the first 1,000 participants who share their details via email will receive a £5 voucher toward their purchase of Aldi’s pigs in blankets, making these delights more accessible. This initiative spotlights Aldi’s effort to engage with its consumer base actively.
Aldi’s pioneering delivery initiative not only meets consumer demand during the festive season but also supports community welfare through its charitable approach.
